Tag: the-business
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Hyundai and ARK Performance go for road racer look with Elantra
For years, SEMA churned out plenty of all-show/no-go machines. Vehicles that looked the business, but couldn’t really perform the tasks that the assembled collection of parts would otherwise suggest. That’s changed for the better over the course of the last few years. Hyundai has now gotten the memo, because all of its SEMA concepts for…
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Lotus F1 Team Creates Awesome ‘Mad Max’ Homage F1 Car
Promoting movies is, mostly, the business of frippery. Here, it’s nothing but. But it’s badass frippery. Yes, frippery can be badass, if it’s a Lotus F1 car decked out Mad Max: Fury Road style with bladed wheels, giant treaded tires, a dually rear axle, flame throwers, human skulls, and protruding spikes. And that’s exactly…