Since its beginning, Chevrolet has been a leading United States automaker, and today it rightfully remains an American standard that provides durable and reliable sedans, trucks, and SUVs that can deliver on both performance and luxury. The company started way back in 1911 and has gone through many changes. It’s delivered impressive sports cars like the Chevy Corvette and the Chevy Camaro as well as heavy duty trucks like the Colorado and the Silverado. Today it produces a range of SUVs such as the Chevy Suburban, the Chevy Tahoe, and crossovers like the Chevy Equinox and the Chevy Trax.
Chevrolet began when the founder of General Motors, William Durant was forced to step down from GM. He took over Flint Wagon Works and used the reputation of Louis Chevrolet, a race-car driver, to found the Chevrolet Motor Car Company. Durant always planned on taking back his original company, though, and once Chevrolet had enough capital accrued, he bought a majority share of General Motors, reinstated himself as the president of GM, and merged his younger company. Only a year later, Durant was again removed as the company’s president.
The next president, Alfred Sloan, decided to compete with Ford Motor Company by designing and selling cars meant for any type of consumer on any type of budget. This was a valuable strategy that opened up a large market because Ford had made a point of only marketing the Model T as a high-end luxury vehicle for wealthy consumers. By 1929, Chevrolet had overtaken Ford Motor Company as the leading automobile industry.
General Motors remains a powerful market presence today, but one of its most memorable period was during the 1950s and 1960s when it produced classics like the Chevy Impala, which is still a common sight today, and the 1955 Chevy 3100, the truck that many people picture when they think of classic vehicles. The American muscle car generation is synonymous with classic Chevy sports cars like the Camaro and the Corvette.
As Chevrolet moves forward, the company continues to respond to the needs of consumers, fulfilling its old slogan of “A car for every purse and purpose.” it’s expanded into fuel efficient cars like hybrids and the Chevy Volt, one of the leading models of electric hybrid cars that can be recharged from electrical socket plugins. Of course, the power house SUVS and trucks are still common sights on American roads.